SUSTAINABILITY
At Goldbell, we don’t believe that giving back to the community is simply about good deeds and charity. To us, it is also about treating everyone as part of our family.
For more than three decades, we have always recognised the spirit of giving and doing our part to serve the community. Together as a family, we celebrate achievements and persevere through difficulties. We grow together by helping one another, making sure no one is left behind.
At Goldbell Foundation, we are truly inspired to share this belief.
SUPPORTED
21 BENEFICIARIES
AND COUNTING
MORE THAN
$1,400,000
OF CHARITIES GIVING
SINCE 2015
870
VOLUNTEER HOURS
SINCE 2015
GOING GREEN
Environment & Green Technology
Focusing our environmentally friendly initiatives, particularly in green technology, as part of our ongoing commitment to sustainability.
OPENING OPPORTUNITIES
Skills, Development & Education
Investing in our future workforce through educational support and skills development.
LIVING LIFE
Families & Wellness
Dedicating ourselves to promoting wellness by celebrating families and supporting sports.
DELIVERING DIGNITY
Transport & Logistics
Leveraging our capabilities in transport and logistics to bring goods and people to where they need to be.
OUR BENEFICIARIES
GARDEN CITY FUND
In Partnership with Garden City Fund
The Garden City Fund was established in 2002 under our founder, Mr Lee Kuan Yew.
Aiming to complement NParks’ efforts towards fulfilling its City in the Garden vision, GCF was established by NParks as a charity.
The programme hopes to cultivate a love for the environment and promote a sense of ownership in our natural heritage by optimising the green spaces in Singapore and supporting the urban biodiversity conservation model by engaging the community.
PLANT A TREE PROGRAMME
We firmly believe that as part of the society, every individual has the responsibility to care for our trees and environment. The Plant-A-Tree Programme was established for both organisations and individuals to contribute to the greening of our City in a Garden by planting trees.
The Programme aims to give every individual a chance to donate to the cost of a young tree and plant it, thereby sustaining our lush greenery. Trees play a crucial role in our ecosystem by maintaining our biodiversity, securing a future for our environment. Make your 'green investment' for the future with us!
SEED BANK AND SEED COLLECTIONS
The Singapore Botanic Gardens Seed Bank is Singapore's first of such facility and conserves the seeds of threatened plant species from Southeast Asia. Seed banking safeguards plant biodiversity in the region and act as insurance against threats such as disease, climate change, as well as natural and man-made disasters.
When established, the Seed Bank will have the capacity to store seeds from up to 25,000 species of plants. This is around 50% of seed plant species in Southeast Asia and nearly triple the 9,000 species of plants that the Gardens currently has in its living collection.
HALOGEN FOUNDATION
In Partnership with Halogen Foundation
The Halogen Foundation Singapore is a value-based, not-for-profit Institution of Public Character (IPC) that was founded in 2003. It is dedicated to youth leadership and entrepreneurship development.
With a strong belief that youths are the key to our future, the Halogen Foundation is committed to building young leaders and entrepreneurs who will change the world for the better. With a dream to impact as many youths possible, raising a generation who cares enough to make a difference whenever, wherever they are.
NETWORK FOR TEACHING ENTREPRENEURSHIP
The Network for Teaching Entrepreneurship (NFTE, pronounced ‘nifty’) motivates students to stay in school while teaching skills relevant to the real world. Halogen became the sole Singapore licensee of this programme in 2014.
Life skills such as recognising opportunities for success, problem-solving, leadership, and how to graduate with the necessary presentation are taught to students. The programme aims to help students with the continuation of their education and contribution to the economy by running their businesses or joining the workforce. They also learn financial literacy skills, enabling them to manage their personal finances better.
The NFTE In-Curriculum Programme, contextualised for Singapore schools, includes a 60-hour curriculum which comprises both content and experiential elements.
CLUB HEAL
In Partnership with Club HEAL
Club HEAL (Hope, Empowerment, Acceptance and Love) aims to assist and empower persons with mental health issues to regain confidence in themselves and others in their journey towards community reintegration.
Club HEAL is a member of the National Council of Social Service. They are also part of the Community Mental Health Intervention Teams and Community Resource Engagement and Support Team programmes under the Ministry of Health.
Opportunities for Persons with Mental Illness
Club HEAL is running a day rehab service to assist and empower persons with mental illness to reintegrate back to the community. This service helps to impart knowledge on topics such as medication and symptoms management, develop skills such as communication skills, producing handicraft items and IT skills, and foster healthy attitudes such as HEAL and PACE (Positive, Active, Clear and Energetic).
In the process of regaining confidence in the community for persons with mental illness, Club HEAL wants to encourage volunteers from various walks of life such as students, homemakers, caregivers and professionals from different backgrounds, age groups and races to be friends of the participants of the day service programme. Currently, they run their rehabilitation services at three Mental Wellness Centres.
BRAHM CENTRE
In Partnership with Brahm Centre
Brahm Centre is a registered charity launched in 2012 to promote healthier and happier living. They focus on proactive actions to empower individuals to help them in staying healthy and mentally well. As a foundation for a healthier and happier life, they offer many science-based mindfulness programmes to reduce stress and enhance well-being.
Their clients include healthcare agencies, schools and corporations. Their mindfulness courses have reached over 5,362 adults while 2,768 children and youths have benefited from their programmes.
Expansion Plans to Help More
Brahm Centre has served more than 10,000 people since its launch of the first centre in 2012 in Ren Ci Hospital at 71 Irrawaddy Road. It opened its second centre at Simei in October 2017. Their third centre in MacPherson was officially opened on 8 December 2018. They are now looking to expand with a fourth centre in Tampines in 2019.
SINGAPORE BADMINTON ASSOCIATION
In Partnership with Singapore Badminton Association
Singapore Badminton Association is the National Sporting Association for badminton in Singapore. They are charged with the training and performance of Singapore's national badminton athletes as well as the national and international badminton competitions.
NATIONAL IMMEDIATE SQUAD
The National Immediate Squad (NIS) will compromise the top players under the age of 17 who have the potential to be selected into the National Team in future. Squad members will have priority to attend training camps or take part in competitions both domestically and overseas.
Goldbell supports the training of these young and talented athletes!
FOOD FROM THE HEART
In Partnership with Food From the Heart
Food from the Heart (FFTH) is a non-profit charity established in February 2003. It aims to feed the hungry through its food distribution programme by channelling surplus food from bakeries to those in need.
The organisation reaches out to the less fortunate and brighten their lives and bringing them joy by alleviating their hunger through its food distribution programme, distributing toys and birthday celebrations.
In 2003, FFTH started with 120 volunteers. The organisation now has 1,700 volunteers and reach over 40,300 beneficiaries across Singapore.
OFFICIAL TRANSPORT & LOGISTICS PARTNER
School Goodie Bag Programme
This programme is one of FFTH’s six key initiatives. As of early 2019, it has reached 29 schools, distributing 10,730 food goodie bags to about 5,200 beneficiaries who face regular food insecurity.
Maintenance of delivery fleet
As FFTH’s official transport and logistics partner, Goldbell does its part by supporting them in many ways such as handling the maintenance of their delivery fleet.
Supporting delivery & logistics staff
Goldbell has always been a strong believer in giving back to society. That is why are proud supporters of FFTH’s initiatives, and their delivery and logistics staff.
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MARKET LEADER
LARGEST FLEET
41,000
CLIENTS SERVED
AND COUNTING
ECONOMICAL
BRAND PARTNERS
